PROSPECTS AND OPPORTUNITIES
Concerns around the environmental and health impact of using surface care likely to influence demand
Consumers in Italy are becoming increasingly concerned about the quality of the air in their homes. This was initially driven by the pandemic as good respiratory health was recognised immediately for being a good defence against the virus.
Improve quality and lifetime of surface care tabs, or make smaller packages
Italy is a country where concerns around water scarcity are high, considering that some areas are exposed to droughts all year round, especially in the south. The importance of making better use of water and saving potable water is therefore becoming a growing concern for many people, and this is forecasted to increase further in the years to come as climate change potentially leads to higher temperatures and lower rainfall.
Clean floors likely to remain a priority but economic and demographic factors likely to put pressure on overall sales of surface care
Floor cleaners is projected to see steady growth in retail volume terms over the forecast period, with demand focused on standard floor cleaners as interest in wash and wax floor cleaners declines. This is due to the fact that consumers are increasingly adopting flooring that is easy to clean and which does not require waxing.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Italy?
- Which are the leading brands in Surface Care in Italy?
- How are products distributed in Surface Care in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Italy - Category analysis
KEY DATA FINDINGS
Sales of home care disinfectants decline as financial pressures take their toll on sales
Drain openers and scouring agents two bright spots in surface care as consumers focus on home maintenance
Procter & Gamble extends its lead in surface care in 2024 but private label the big winner
Concerns around the environmental and health impact of using surface care likely to influence demand
Improve quality and lifetime of surface care tabs, or make smaller packages
Clean floors likely to remain a priority but economic and demographic factors likely to put pressure on overall sales of surface care
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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