PROSPECTS AND OPPORTUNITIES
A return to task-specific products is anticipated as economic conditions improve
As the New Zealand economy improves, the demand for task-specific surface care products is expected to grow. Consumers are likely to return to prioritising convenience and efficiency in their cleaning routines, leading them to seek out products that are tailored to specific cleaning tasks.
Subscription services to gain traction in surface care
The growing popularity of subscription services over the review period was characterised by food box deliveries offering consumers convenient solutions to meal preparation and planning. This trend slowed significantly in light of the cost-of-living pressures towards the end of the review period.
“Green” trends to return to prominence
As disposable income levels and purchasing power improve, there is expected to be renewed interest in eco-friendly surface care products. This shift is driven by a growing awareness of environmental issues and a desire to reduce household chemical exposure.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in New Zealand?
- Which are the leading brands in Surface Care in New Zealand?
- How are products distributed in Surface Care in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in New Zealand - Category analysis
KEY DATA FINDINGS
Focus on task-specificity weakens with household budgets under pressure
DIY attitude is growing in surface care
Premium positioning of ecological brands is less pronounced
A return to task-specific products is anticipated as economic conditions improve
Subscription services to gain traction in surface care
“Green” trends to return to prominence
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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