PROSPECTS AND OPPORTUNITIES
Surface care is predicted to grow as the economy in Nigeria begins to recover
With economic recovery expected over the forecast period, surface care is set to experience strong growth as middle-class consumer confidence returns, leading to an increased demand for specialised and efficient task-specific surface care products. This will help reduce the use of substitutes such as detergents and bleach.
Home care disinfectants and scouring agents are expected to drive strong growth
Overall growth is expected to be primarily driven by home care disinfectants and scouring agents, which are the largest categories within surface care. Home care disinfectants are considered fairly essential due to poor hygienic living conditions, as well as the heat and humidity of the country.
Niche categories, including multipurpose cleaners, have strong opportunities for growth
Most other categories within surface care are niche and have been significantly affected by weak consumer buying power over the review period. In a challenging economic environment, consumers have been less inclined to purchase more sophisticated, task-specific products, particularly when substitutes are readily available.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Nigeria?
- Which are the leading brands in Surface Care in Nigeria?
- How are products distributed in Surface Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Nigeria - Category analysis
KEY DATA FINDINGS
Surface care records a retail volume decline, negatively impacted by poor economic conditions
Home care disinfectants and scouring agents are the best performing products
Task specific, niche products record strong volume declines as consumers reach for affordable goods
Surface care is predicted to grow as the economy in Nigeria begins to recover
Home care disinfectants and scouring agents are expected to drive strong growth
Niche categories, including multipurpose cleaners, have strong opportunities for growth
Home Care in Nigeria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!