Competitive Landscape
Gongoni Co Ltd Leads Surface Care Landscape with Affordable Scouring Agents
Surface care in Nigeria is concentrated, with the top two players, Gongoni Co Ltd and Reckitt Benckiser Nigeria Ltd, holding a significant share of 52% in 2025. Gongoni Co Ltd's share increased from 21% in 2020 to 33% in 2025, and this performance is attributed to its strong presence in scouring agents and home care disinfectants, with its brand Voom being a leading player in scouring powders.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Nigeria?
- Which are the leading brands in Surface Care in Nigeria?
- How are products distributed in Surface Care in Nigeria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Nigeria - Category analysis
Key Data Insights
Local Brands Drive Sales with Multifunctional Products
Local Brands Drive Sales with Multifunctional Products
Currency Depreciation Drives Popularity of Local Surface Care Brands
Premium Brands Regain Appeal with Added Value
Local Brands Expected to Unlock Demand with Tailored Surface Care Solutions
Home Care Disinfectants Set to Continue Leading Growth Despite Economic Challenges
Gongoni Co Ltd Leads Surface Care Landscape with Affordable Scouring Agents
Small Local Grocers Dominates Surface Care Distribution
Retail E-Commerce Grows Despite Limited Consumer Trust
Home Care in Nigeria - Industry Overview
Affordable Brands Drive Sales Amid Challenging Economic Conditions
Key Data Insights
Affordable Brands Drive Sales Amid Challenging Economic Conditions
Laundry Care Dominates with Evolving Formats
Multifunctionality and Affordability Drive Innovation
Affordable, Premium Brands and Urbanisation to Drive Home Care Growth
Laundry Care to Maintain Leading Position with Evolving Formats
Niche Categories Expected to Drive Growth with Task-Specific Products
Rising Economic Improvement Predicted to Shape Competitive Dynamics
Local Brands Pose Challenge To Multinationals
New Local Entrants Cause Shifts in Market Dynamics
Small Local Grocers Leads Home Care Distribution
Retail E-Commerce Grows Despite Limited Consumer Trust
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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