PROSPECTS AND OPPORTUNITIES
Surface care will shake off its post-pandemic hangover
Retail constant value sales of surface care will return to growth in 2025 and remain relatively strong during the remainder of the forecast period, outperforming the review period, as the category shakes off its post-pandemic hangover. However, bleach will remain a strong competitor to surface cleaners, while a significant number of local households will continue to use home-made cleaners.
Affordability and growing retail penetration to boost multi-purpose cleaners
Multi-purpose cleaners will continue to be the most popular product within surface care, though they will register lower retail constant value sales growth than some specialised cleaners. Versatility, a relatively low price and wide availability across all retail channels are its key advantages.
Memories of COVID-19 will continue to boost home disinfectants and all-purpose cleaning wipes
Home disinfectants and, to a lesser extent, all-purpose cleaning wipes, will perform relatively well in terms of retail constant value sales growth during the forecast period. While the threat posed by COVID-19 may have faded, it has left local consumers more conscious of the need to disinfect surfaces as a preventative measure.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Uruguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Uruguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Uruguay?
- Which are the leading brands in Surface Care in Uruguay?
- How are products distributed in Surface Care in Uruguay?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Uruguay - Category analysis
KEY DATA FINDINGS
Reduction in smuggling from Argentina boosts domestic demand for surface care
Plastic pouches continue to grow in popularity
Leader Colgate Palmolive Inc SA strong in multi-purpose cleaners
Surface care will shake off its post-pandemic hangover
Affordability and growing retail penetration to boost multi-purpose cleaners
Memories of COVID-19 will continue to boost home disinfectants and all-purpose cleaning wipes
Home Care in Uruguay - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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