PROSPECTS AND OPPORTUNITIES
Emergence of complementary products for robotic devices
Consumers are increasingly integrating technology into their cleaning routines, seeking efficient, hands-free solutions for maintaining their homes. This trend has spurred innovation in cleaning solutions, such as specialised detergents tailored to enhance the performance of mop floor cleaners.
Lightweight cleaning formats can deliver value and convenience
Concentrated surface care products are set to grow in popularity among Croatian households. Products such as Ocean Saver Disinfecting All-Purpose Cleaner allow consumers to dilute the formula at home, are transforming the way surface care products are packaged, transported, and stored.
Stylish multi-use packaging is used to differentiate
Visually appealing, multi-use packaging is becoming a key point of differentiation for brands in surface care. Brands are increasingly offering durable, aesthetically designed containers that can be refilled or reused multiple times, as exemplified by pero and neat.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Croatia?
- Which are the leading brands in Surface Care in Croatia?
- How are products distributed in Surface Care in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Croatia - Category analysis
KEY DATA FINDINGS
Disposable surface care targets Croatia’s tourists
Brands offer tools to guide consumers as product diversity expands
Stronger emphasis on reducing plastic use
Emergence of complementary products for robotic devices
Lightweight cleaning formats can deliver value and convenience
Stylish multi-use packaging is used to differentiate
Home Care in Croatia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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