PROSPECTS AND OPPORTUNITIES
Rising prices will be seen during early forecast period
Over the early forecast period, prices across surface care are expected to increase gradually. A key factor contributing to this anticipated rise is the government’s planned VAT hike from 17% to 18% in January 2025.
Vacuum sales growth threatens progress for floor cleaners
The rising popularity of vacuum technology, especially wet-dry vacuums, poses a potential threat to the growth of floor cleaners in Israel. Consumers are increasingly drawn to products that simplify cleaning, and wet-dry vacuums, which combine vacuuming and floor washing, offer an appealing all-in-one solution.
Forecast period will see more surface-specific options
The demand for products tailored to tackle specific surfaces has grown steadily in recent years - a trend that shows no signs of slowing. Local consumers increasingly favour targeted solutions for their cleaning needs, driving innovation in this segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Israel?
- Which are the leading brands in Surface Care in Israel?
- How are products distributed in Surface Care in Israel?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Israel - Category analysis
KEY DATA FINDINGS
Pine oil products gain ground within surface care
Natural trend shows no sign of slowing down
Task-specific wipes see prices stabilise in 2024
Rising prices will be seen during early forecast period
Vacuum sales growth threatens progress for floor cleaners
Forecast period will see more surface-specific options
Home Care in Israel - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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