Competitive Landscape
Local Players Dominate with Competitive Pricing and Broad Distribution
The surface care industry in Myanmar is concentrated, with Academy Chemical Group leading in 2025 at 70%, followed by Reckitt Benckiser Group Plc at 18% and Goodmaid Chemicals Corp Sdn Bhd at 11%. Over the period 2020 to 2025, the industry became more concentrated as Academy Chemical Group increased its share from 54% to 70%, while Reckitt Benckiser Group Plc and Goodmaid Chemicals Corp Sdn Bhd saw their shares decrease.
Opportunities Arise From Health and Wellness Trends and Changing Consumer Behaviour
The health and wellness trend is expected to drive growth in the surface care industry over the next five years, presenting opportunities for businesses focused on developing and marketing health- and wellness-oriented products. Consumers are increasingly seeking products perceived to support a healthier living environment, driving demand for non-toxic, organic, and plant-based surface cleaners, particularly in the floor cleaner segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Myanmar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Myanmar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Myanmar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Myanmar?
- Which are the leading brands in Surface Care in Myanmar?
- How are products distributed in Surface Care in Myanmar?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Myanmar - Category analysis
Key Data Insights
Strong Growth Driven by Post-Pandemic Hygiene Habits and Product Innovation
Strong Growth Driven by Post-Pandemic Hygiene Habits and Product Innovation
Multi-Purpose Cleaners Dominate Sales with Convenience and Versatility
Health and Wellness Trend Drives Innovation and Consumer Preference
Local Brands Gain Traction with Competitive Pricing
Multi-Purpose Cleaners to Remain the Largest Subcategory
Fastest Growth Driven by the Health and Wellness Trend
Local Players Dominate with Competitive Pricing and Broad Distribution
Opportunities Arise From Health and Wellness Trends and Changing Consumer Behaviour
Small Grocery Retailers Drive Sales with Widespread Accessibility
Retail E-Commerce Gains Traction with Changing Consumer Behaviour
Home Care in Myanmar - Industry Overview
Local Brands Drive Sales with Versatile and Health-Focused Products
Key Data Insights
Local Brands Drive Sales with Versatile and Health-Focused Products
Cleanlux and Gentle Gen Innovate with Multi-Benefit Products
Economic Challenges Reshape Consumer Behaviour and Market Dynamics
Local Brands to Maintain Dominance with Affordable Essentials
Fastest Growth Expected in Dishwashing and Toilet Care
Multifunctionality and Health Trends to Shape Industry Dynamics
Leading Local Brands Maintain Dominance through Affordability
Emerging Local Brands Drive Innovation and Growth
Small Grocery Retailers Drive Sales through Convenience and Affordability
Retail E-Commerce Gains Traction with Convenience and Hygiene Awareness
Traditional Channels Maintain Presence Despite E-Commerce Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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