PROSPECTS AND OPPORTUNITIES
Surface care channel strategies evolve as brands stake out new avenues for growth
Surface care is expected to maintain slow and stable retail current value growth in the US in the forecast period, with multi-purpose cleaners set to continue to perform well due to the simplification of cleaning routines and the “back to basics” movement. However, volume sales are only expected to see low growth.
Floor cleaners forecast to decline as cleaning trends move towards automation
As cleaning trends are shifting towards automation, floor cleaners experienced a decline in 2024, and this declining trend is expected to continue in the forecast period, with a notable fall in volume sales anticipated. Consumers are increasingly replacing traditional trigger device floor cleaners with more efficient and automated solutions, such as robotic vacuum cleaners and automatic mops.
Leading companies divest to protect core brands
Leading surface care brands are strategically divesting non-core operations to focus on their core, market-leading brands. Reckitt Benckiser, for instance, plans to simplify its portfolio by offloading certain home care brands to concentrate on its “Powerbrands”, which it defines as high-growth, high-margin brands with potential for long-term growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in USA?
- Which are the leading brands in Surface Care in USA?
- How are products distributed in Surface Care in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in the US - Category analysis
KEY DATA FINDINGS
The rise of multi-purpose cleaners, and the growing push for sustainable wipes
Established health and wellness trends bleed across surface care
US consumers return to the basics of cleaning, hampering growth for specialised products
Surface care channel strategies evolve as brands stake out new avenues for growth
Floor cleaners forecast to decline as cleaning trends move towards automation
Leading companies divest to protect core brands
Home Care in the US - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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