Competitive Landscape
The Clorox Co and Reckitt Benckiser Lead with Strong Brand Portfolios
The surface care landscape in the US is concentrated, with the top three manufacturers holding significant share. In 2025, The Clorox Co held 19% value share, followed by Reckitt Benckiser Inc with 16%, and The Procter & Gamble Co with 13%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in USA?
- Which are the leading brands in Surface Care in USA?
- How are products distributed in Surface Care in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in the US - Category analysis
Key Data Insights
Consumers Drive Growth with Essential Purchases and Value Seeking
Consumers Drive Growth with Essential Purchases and Value Seeking
The Evolution of Surface Care with Eco-Efficiency and Plant-Based Innovation
Probiotics Emerge as Key Innovation in Surface Care
Efficiency and Simplification to Drive Future Surface Care Sales
Probiotics and Sustainability Shape Future Product Innovation
Automation and Channel Diversification to Drive Market Changes
The Clorox Co and Reckitt Benckiser Lead with Strong Brand Portfolios
Hypermarkets and Supermarkets Drive Surface Care Distribution
Retail E-Commerce Emerges as Most Dynamic Channel
Home Care in the US - Industry Overview
Multifunctionality and Economic Stability Drive Industry Growth
Key Data Insights
Multifunctionality and Economic Stability Drive Industry Growth
Functional Specialisation and Logistical Optimisation
Private Label and Direct-To-Consumer Brands Intensify Competition
Convenience, Efficiency and Scent to Drive the Future Growth of Us Home Care
The Sustainable Future of US Home Care
Retailers Double Down: From Essentials to Eco-Premium
Leading Players Maintain Dominance through Innovation and Multifunctionality
Offline Retail Dominates through Grocery Retailers
E-Commerce Strengthens Position as Single Largest Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!