PROSPECTS AND OPPORTUNITIES
Positive outlook for surface care, although descalers will see decline in demand
The surface care market in Bulgaria is expected to develop positively over the forecast period, driven by the essential nature of these products in maintaining household hygiene. This heightened focus on cleanliness, which surged during the COVID-19 pandemic, continues to influence consumer behaviour, ensuring steady demand.
Anticipated growth for e-commerce, while supermarkets adapt with smaller formats
E-commerce and health and beauty specialists (drugstores) are expected to be the fastest-growing channels in Bulgaria's retail landscape. Alongside major online marketplaces such as ebag.
Market leaders will drive growth, but private labels will gain ground
The competitive landscape for surface care in Bulgaria will continue to be dominated by major players such as Unilever Bulgaria EOOD, Axxon Bulgaria AD) and Mexon OOD. These companies benefit from robust portfolios, significant marketing efforts, and broad distribution networks.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Bulgaria?
- Which are the leading brands in Surface Care in Bulgaria?
- How are products distributed in Surface Care in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Bulgaria - Category analysis
KEY DATA FINDINGS
Surface care normalises after pandemic-driven growth
Multi-purpose cleaners lead the market
Natural surface cleaners face price and awareness barriers
Positive outlook for surface care, although descalers will see decline in demand
Anticipated growth for e-commerce, while supermarkets adapt with smaller formats
Market leaders will drive growth, but private labels will gain ground
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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