PROSPECTS AND OPPORTUNITIES
Surface care in Sweden faces challenges for the forecast period
The economic climate remains uncertain – for Sweden and globally - and cost-of-living pressures stemming from inflation and interest rate hikes are expected to persist throughout the forecast period. These factors have already reduced disposable income levels and weakened consumer sentiment, compelling households to prioritise price when making purchasing decisions.
Sustainability to shape innovation
Sustainability will remain a central driver of innovation in surface care as Swedish consumers increasingly expect manufacturers to demonstrate their commitment to eco-friendly practices. This demand is likely to influence product development in several areas, including the use of recyclable and recycled packaging materials, the reduction or replacement of plastic and the creation of natural, biodegradable formulations that maintain high levels of efficacy.
Accelerated trend towards preventive health
In the wake of the COVID-19 pandemic, the emphasis on cleanliness, hygiene and overall healthy living has become a long-term behavioural shift, ensuring sustained demand for surface care products throughout the forecast period. This heightened focus on preventive health extends to ingredient transparency, with households seeking products that avoid harmful chemical compositions.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Sweden?
- Which are the leading brands in Surface Care in Sweden?
- How are products distributed in Surface Care in Sweden?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Sweden - Category analysis
KEY DATA FINDINGS
Multifunctionality trend gathers pace amid economic pressure
Local consumers value products promising superior efficacy
Sustainability remains major concern in surface care
Surface care in Sweden faces challenges for the forecast period
Sustainability to shape innovation
Accelerated trend towards preventive health
Home Care in Sweden - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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