PROSPECTS AND OPPORTUNITIES
Low penetration rate leaves ample room for growth
The rate of growth in retail constant value sales of surface care will remain robust during the forecast period. Historically, bar soaps and household detergents have been household cleaning staples in Cameroon.
Rising awareness of advantages of surface cleaners will spur growth
Despite not being less stringent with disinfectants than in the era of the pandemic, consumers continue to strive for hygiene within their homes and there is a growing awareness and availability of surface care cleaning products that go beyond traditional uses of household bar soaps and handwash detergents for home cleaning. As a growing number of local consumers shop across modern trade outlets, they are exposed to a wide spectrum of contemporary surface care cleaning products, thereby enhancing their familiarity with these alternatives.
Supermarkets will overtake small local grocers as the leading distribution channel
Modern trade outlets, mainly supermarkets, will overtake small local grocers to become the leading distribution channel for surface in Cameroon. These outlets primarily cater to mid- to high-income consumers who prefer modern cleaning products over traditional alternatives.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Cameroon?
- Which are the leading brands in Surface Care in Cameroon?
- How are products distributed in Surface Care in Cameroon?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Cameroon - Category analysis
KEY DATA FINDINGS
Multi-purpose cleaners remain dominant
Artisanal and private label offerings squeeze established brands
WhatsApp revolutionizes e-commerce
Low penetration rate leaves ample room for growth
Rising awareness of advantages of surface cleaners will spur growth
Supermarkets will overtake small local grocers as the leading distribution channel
Home Care in Cameroon - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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