PROSPECTS AND OPPORTUNITIES
Private label expected to play a key role in the future success of surface care
The use of surface care products is widespread in Colombia and over the forecast period volume sales will likely see healthy growth. Private label is expected to continue playing a strong role in driving volume growth after a strong showing during the review period.
Small local grocers present a potential opportunity for commercial brands
Modern channels, including discounters, will likely remain the driving force for sales of surface care products over the forecast period. While some consumers have shifted to discounters, small local grocers will continue to be a significant channel for category sales.
New opportunities could stem from Colombia’s growing pet population
The dog and cat population in Colombia is projected to increase steadily over the forecast period which should present new opportunities for surface care. Pet owners are often willing to pay higher prices to safeguard their pets' health, as many consider them to be part of the family.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Colombia?
- Which are the leading brands in Surface Care in Colombia?
- How are products distributed in Surface Care in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Colombia - Category analysis
KEY DATA FINDINGS
Price competition helps fuel volume growth
Private label players continue to innovate
Green products struggle to make inroads due to high prices an limited distribution
Private label expected to play a key role in the future success of surface care
Small local grocers present a potential opportunity for commercial brands
New opportunities could stem from Colombia’s growing pet population
Home Care in Colombia - Industry Overview
Home care in 2024: The big picture
2024 trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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