Competitive Landscape
Unilever Leads with Diverse Brand Portfolio
Surface care in Hungary in 2025 is moderately concentrated, with the top companies collectively holding 49% of retail value shares. In 2025, Unilever Magyarország Kft was the clear leader, with a 28% value share, followed by Reckitt Benckiser (Hungary) Kft with 11% and Colgate-Palmolive Kft with 9%.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Hungary?
- Which are the leading brands in Surface Care in Hungary?
- How are products distributed in Surface Care in Hungary?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Hungary - Category analysis
Key Data Insights
Specialised and Convenient Solutions Fuel Surface Care
Specialised and Convenient Solutions Fuel Surface Care
Health and Wellness Claims Drive Innovation
Sustainability Boosts Eco-Friendly Packaging and Ingredients
Specialised Premium Products to Shape Future of Surface Care
Long-Lasting Hygiene Expected to Drive Innovation
Eco-Friendly Packaging and Sustainable Practices Set to Gain Traction
Unilever Leads with Diverse Brand Portfolio
Health and Beauty Specialists Drive Surface Care Sales
E-Commerce Gains Traction in Surface Care
Home Care in Hungary - Industry Overview
Hungarian Consumers Drive Growth with Value-Seeking Purchases
Key Data Insights
Hungarian Consumers Drive Growth with Value-Seeking Purchases
Laundry Care Leads Hungarian Home Care with Value Pack Sizes
New Product Formats Drive Innovation in Dishwashing
Dishwashing and Surface Care Drive Innovation with New Formats
Premium and Eco-Friendly Products to Drive Laundry Care
Multifunctional, Efficient Products Expected to Gain Traction
Procter & Gamble and Henkel Maintain Leading Positions
Hypermarkets and Supermarkets Lead Home Care Sales
Retail E-Commerce Drives Growth in Home Care Sales
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!