PROSPECTS AND OPPORTUNITIES
Expansion of home cleaning services could provide new growth opportunities
The rise of professional home cleaning services is expected to help drive demand for surface care products. This growing trend is being driven by the increasingly busy lifestyles of urban consumers, which is encouraging them to employ these professional cleaning services.
Busy lifestyles creating a demand for e-commerce as consumers look for convenience
E-commerce is playing an increasingly significant role in the distribution of surface care products. Online platforms such as Jumia and local delivery apps have made it easier for consumers to purchase cleaning products without visiting physical stores.
Demand for eco-friendly multi-purpose cleaners set to grow
With growing environmental consciousness, the demand for eco-friendly multi-purpose cleaners is expected to increase in Kenya, with more consumers seeking products that are biodegradable and free from harsh chemicals. Players are responding by launching plant-based, non-toxic multi-purpose cleaners that appeal to environmentally aware consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Kenya?
- Which are the leading brands in Surface Care in Kenya?
- How are products distributed in Surface Care in Kenya?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Kenya - Category analysis
KEY DATA FINDINGS
Increasing awareness of the benefits of multi-purpose cleaners boosting demand
Kitchen cleaners seeing dynamic growth due to urbanisation and an increased focus on home hygiene
Window/glass cleaners benefiting from an increased focus on home maintenance
Expansion of home cleaning services could provide new growth opportunities
Busy lifestyles creating a demand for e-commerce as consumers look for convenience
Demand for eco-friendly multi-purpose cleaners set to grow
Home Care in Kenya - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments.
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!