PROSPECTS AND OPPORTUNITIES
Innovation will drive growth
Current consumer trends will continue to expand and develop over the forecast period. Increasingly busy Romanian consumers will seek comfort and convenience and will gravitate towards products that help them to clean both easily and quickly.
Towards more sustainable products
Sustainability features will continue to gain in importance in consumers’ purchasing decisions, while brand owners will increasingly take environmental factors into account in their approach to new product development and marketing activity in the surface care category. In addition, the consumer preoccupation with health and wellness will make Romanian consumers wary of products with chemical ingredients or which are perceived as being potentially harmful for their health.
Growth opportunities for surface care
Even though multi-purpose cleaners will remain the dominant subcategory in surface care over the forecast period, specialised alternatives will continue to see significant increases in popularity. Oven cleaners, all purpose cleaning wipes, toilet care wipes and window/glass cleaners are all set to see rising demand over the forecast period, as more brand owners will enter these subcategories and will make them more competitive both in terms of pricing and product features.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Romania?
- Which are the leading brands in Surface Care in Romania?
- How are products distributed in Surface Care in Romania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Romania - Category analysis
KEY DATA FINDINGS
Ongoing premiumisation within surface care
Consumer safety in the limelight
Dynamic performance of wipes
Innovation will drive growth
Towards more sustainable products
Growth opportunities for surface care
Home Care in Romania - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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