PROSPECTS AND OPPORTUNITIES
Future of wipes: Seasonal and specific demand following pandemic
Like home care disinfectants, all purpose cleaning wipes experienced a major boost to sales at the height of the pandemic, but growth started to slow towards the end of the review period, as some consumers moved away from certain cleaning and disinfection habits. However, new factors have emerged that continue to drive demand for all purpose cleaning wipes, linked to more specific occasions and uses.
The hidden cost of price competition
Promotions will continue to be a key factor in driving demand for surface care, where brands such as Poett have gained positions in the competitive landscape through strong promotional strategies and low prices. Other brands have followed a similar strategy, with prices almost on par with the most affordable options, which has helped them to retain share.
Specific kitchen cleaners to maintain steady demand
The end of the review period witnessed a decline in sales of more specific surface care, such as bathroom cleaners, as consumers showed an increasing preference for multi-purpose cleaners that can cover various needs around the home. However, the replacement of kitchen cleaners by multi-purpose cleaners is more difficult, as these specific products focus on the need to clean grease on surfaces.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Chile?
- Which are the leading brands in Surface Care in Chile?
- How are products distributed in Surface Care in Chile?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Chile - Category analysis
KEY DATA FINDINGS
Focus on disinfection continues to wane in Chile
Multi-purpose cleaners regains growth momentum, driven by convenience
Innovations in concentrated multi-purpose cleaners
Future of wipes: Seasonal and specific demand following pandemic
The hidden cost of price competition
Specific kitchen cleaners to maintain steady demand
Home Care in Chile - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
-
-
- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
-
-
- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
-
-
- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
-
- Bathroom Cleaners
- Descalers
- Drain Openers
-
- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!