PROSPECTS AND OPPORTUNITIES
Alternative and traditional cleaning methods and products to become more and more prevalent during forecast period
Alternative cleaning methods inspired by traditional practices have gained significant traction, often popularised through viral social media hacks. These methods, celebrated for their affordability and minimal environmental impact, typically feature white vinegar, sometimes combined with baking soda, to address issues like mould, limescale and grease.
Private label will continue to strengthen its market position
The competitive landscape for surface care in Spain remains highly fragmented, with private labels commanding much of the market share. In the branded segment, no single player holds more than 20%, highlighting the stronghold of private labels - especially in product areas such as home care wipes and floor cleaning systems.
New formats and formulas anticipated to enter the competition
Driven by the need to reduce waste and plastic use, conserve water and develop non-toxic solutions, surface care manufacturers are exploring innovative formats and formulations. Spanish player Orache has introduced refill tablets for surface cleaning, while Ezeetabs entered the market in early 2024 with fully biodegradable cleaning pills.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Spain?
- Which are the leading brands in Surface Care in Spain?
- How are products distributed in Surface Care in Spain?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Spain - Category analysis
KEY DATA FINDINGS
Multi-purpose cleaners drive category growth in 2024
Innovation driven by evolving fragrance preferences and concern for household pets
Decline in demand for impregnated wet wipes
Alternative and traditional cleaning methods and products to become more and more prevalent during forecast period
Private label will continue to strengthen its market position
New formats and formulas anticipated to enter the competition
Home Care in Spain - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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