PROSPECTS AND OPPORTUNITIES
Surface care set to see growth
Surface care is expected to see modest value growth over the forecast period, with multi-purpose cleaners set to play a key role in overall category growth. Consumers are increasingly favouring multi-purpose cleaners as these products are capable of dealing with diverse spaces and surfaces and are convenient to use.
Eco-friendly product options expected to see more growth driven by sustainability trend
Refillable surface care options are expected to see rising demand over the forecast period, driven by consumers’ increasing awareness of the effect of plastic waste on the environment and the search for sustainable alternatives. Euromonitor’s Voice of the Consumer: Lifestyles Survey 2024 reported that the proportion of survey respondents selecting “Refillable/Reusable Packaging” when answering the question “Which of the following types of packaging do you consider to be sustainable or better for the environment?” was constant between 2024 and 2023, at 47%.
Large US-based consumer product companies expected to maintain dominance
US consumer product giants, The Procter & Gamble Co, Clorox Co, and SC Johnson & Son Inc, are expected to remain the dominant players in surface care over the forecast period. In addition to each company owning portfolios of well-known and trusted consumer brand names, the products benefit from availability at major nationwide retailers, including Walmart Canada, Loblaw and Metro, as well as home product retailers such as Home Depot.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Canada?
- Which are the leading brands in Surface Care in Canada?
- How are products distributed in Surface Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Canada - Category analysis
KEY DATA FINDINGS
Surface care delivers marginal value growth, driven by kitchen and multi-purpose cleaners
Canadian players introducing innovative, eco-friendly cleaning solutions
E-commerce sees continued growth as grocery retailers expand delivery options
Surface care set to see growth
Eco-friendly product options expected to see more growth driven by sustainability trend
Large US-based consumer product companies expected to maintain dominance
Home Care in Canada - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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