Competitive Landscape
Procter & Gamble and Reckitt Benckiser Canada Dominate through Strong Brand Portfolios
Surface care in Canada is concentrated, with the top two companies, Procter & Gamble Inc and Reckitt Benckiser Canada Inc, holding a substantial share of the market. In 2025, Procter & Gamble maintained its leadership with a 41% share, while Reckitt Benckiser held 10%.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Canada?
- Which are the leading brands in Surface Care in Canada?
- How are products distributed in Surface Care in Canada?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Canada - Category analysis
Key Data Insights
Slowing Inflation and Lower Interest Rates Boost Sales
Slowing Inflation and Lower Interest Rates Boost Sales
The Unscented Company Drives Growth with Large-Format Innovation
Sustainability Trend and Private Label See Expansion
Eco-Conscious Consumers to Drive Demand for Sustainable Products
Multi-Purpose Cleaners Set to Lead through Convenience and Efficacy
Refillable Options and Private Label Will Shape Progress
Procter & Gamble and Reckitt Benckiser Canada Dominate through Strong Brand Portfolios
Hypermarkets and Supermarkets Drive Surface Care Sales through Omnichannel Retailing
Retail E-Commerce Emerges as Fastest-Growing Channel with Convenience and Flexibility
Home Care in Canada - Industry Overview
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Key Data Insights
Slowing Inflation and Lower Interest Rates Boost Home Care Sales
Laundry Care Drives Sales with Eco-Friendly Innovations
Evolving Product Formats and Private Label Disruption Shape Progress
Sustainability and Convenience to Drive Further Growth
Laundry Care Set to Maintain Dominance with Eco-Friendly Innovations
E-Commerce Growth and Dtc Disruption Will Shape Future Competitive Landscape
Procter & Gamble and Reckitt Benckiser Lead with Sustainable Innovations
Tru Earth Drives Growth with Eco-Friendly Launches in Laundry
Hypermarkets and Supermarkets Lead Home Care Distribution
E-Commerce Remains Fastest-Growing Channel
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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