PROSPECTS AND OPPORTUNITIES
Surface care expected to continue growing well over the forecast period
Surface care in Vietnam is projected to experience steady retail volume and current value growth throughout the forecast period, fuelled by urbanisation, continued cooking at home, consumers’ rising standard of hygiene and improving quality of life, along with an increasingly diverse product range offered by companies. Floor cleaners will continue to be essential in households, as many consumers have increased their cleaning frequency, while multifunctional surface care products will continue to gain popularity for their convenience, versatility and value.
Fragrance and cleaning efficacy will remain essential, but consumers will be increasingly interested in added value
Vietnamese consumers are increasingly demanding safer ingredients in their surface care products, while also favouring those with long-lasting scents. Older consumers typically prefer fragrances that evoke a “clean” feeling, such as lemongrass, citrus, or herbal scents.
Building consumer trust, and expansion of distribution
Transparency in production is essential for building trust amongst Vietnamese consumers, especially as concerns over counterfeit products and health impacts grow. Modern retail channels such as supermarkets, convenience stores, and e-commerce platforms are becoming increasingly important in the distribution of surface care products, as consumers prefer to shop in trusted, established retailers.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Vietnam?
- Which are the leading brands in Surface Care in Vietnam?
- How are products distributed in Surface Care in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Vietnam - Category analysis
KEY DATA FINDINGS
Surface care grows well during the review period due to changing hygiene habits
Surface care is strongly competitive, from global to local brands
Kitchen cleaners with added value are appreciated by consumers
Surface care expected to continue growing well over the forecast period
Fragrance and cleaning efficacy will remain essential, but consumers will be increasingly interested in added value
Building consumer trust, and expansion of distribution
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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