PROSPECTS AND OPPORTUNITIES
Local brands face opportunity for success amid supply chain struggles
Local brands have a unique opportunity to strengthen their positions in the market, as consumer loyalty toward domestically produced products remains notably strong – especially for items containing chlorine, which are perceived as effective and reliable. While Turkish brands face supply challenges, and other foreign brands manage their logistics and marketing, local manufacturers are expected to emerge as significant competitors in surface care category during the forecast period.
Unilever’s strategic shift of production
In 2024, Unilever, announced the sale of its Russian business to the Arnest group due to the challenging geopolitical environment and regulatory constraints. The sale is expected to temporarily affect the market availability of popular brands such as Domestos and Cif, which have long held strong positions in the surface care category.
Further potential for growth and investments
The surface care market in Uzbekistan is highly dynamic and holds significant growth potential for manufacturers from neighbouring countries, particularly Russia. As such, companies are prepared to make strategic investments in local production facilities to strengthen their regional presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Uzbekistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Uzbekistan?
- Which are the leading brands in Surface Care in Uzbekistan?
- How are products distributed in Surface Care in Uzbekistan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Uzbekistan - Category analysis
KEY DATA FINDINGS
Price hikes amid supply chain strains
Kitchen and bathroom cleaners drive demand
Modern apartments prompt demand for tailored cleaning solutions
Local brands face opportunity for success amid supply chain struggles
Unilever’s strategic shift of production
Further potential for growth and investments
Home Care in Uzbekistan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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