PROSPECTS AND OPPORTUNITIES
Price will remain key factor in the purchasing decision
Despite the growing trends toward sustainability, eco-friendly formulations, and refillable cleaning solutions, price will continue to be a key factor influencing consumer decisions in Finland. Ongoing cost-of-living pressures and strained disposable incomes will keep many households focused on buying affordable surface cleaners over premium or niche innovations.
Multi-purpose cleaners will lead in size and growth
Multi-purpose cleaners are set to remain the largest and fastest-growing category in Finland during the forecast period. Their versatility, convenience, and cost-effectiveness make them an attractive option for consumers looking to simplify their cleaning routines.
Roll out of gentle formulas with fewer chemicals and fragrances to continue
With growing sensitivity and allergies, there will be a rising demand for cleaners that are fragrance-free, hypoallergenic, and free from harsh chemicals. Finnish consumers, particularly those with respiratory issues, skin sensitivities, or young children at home, are increasingly seeking gentler cleaning solutions that provide effective results without irritating ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Finland?
- Which are the leading brands in Surface Care in Finland?
- How are products distributed in Surface Care in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Finland - Category analysis
KEY DATA FINDINGS
Multi-purpose surface cleaners remain very popular
Consumers demand high levels of sustainability in surface products
Concentrated and refillable cleaning solutions deliver convenience
Price will remain key factor in the purchasing decision
Multi-purpose cleaners will lead in size and growth
Roll out of gentle formulas with fewer chemicals and fragrances to continue
Home Care in Finland - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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