PROSPECTS AND OPPORTUNITIES
Surface care faces stagnation in the years ahead
Looking ahead, surface care is expected to register a slowdown in volume sales compared to early in the review period, which saw high consumption driven by the COVID-19 pandemic. Product areas such as home care disinfectants are projected to face a decline as local consumers are now less concerned about germs and infection.
Retailers and manufacturers alike will need to diversify in order to differentiate
Following the rapid growth of private labels in previous years driven by rising prices, a more positive economic context is expected to support consumer interest in brands. This will be aided by new product developments and launches.
Sustainability concerns are here to stay, but price will remain a key factor in purchasing decisions
Despite the limited size of eco-brands in surface care in Portugal, there is increasing interest in brands that offer a more sustainable approach, such as those with natural ingredients, recycled packaging and refills. Unilever has discontinued Seventh Generation in order to focus on investment in product areas with greater potential for growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Portugal?
- Which are the leading brands in Surface Care in Portugal?
- How are products distributed in Surface Care in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Portugal - Category analysis
KEY DATA FINDINGS
Private label and promotional activity affect current value sales of surface care in 2024
Innovation continues apace as leading brands seek to differentiate
Swiffer wipes the floor with the competition in home care wipes
Surface care faces stagnation in the years ahead
Retailers and manufacturers alike will need to diversify in order to differentiate
Sustainability concerns are here to stay, but price will remain a key factor in purchasing decisions
Home Care in Portugal - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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