PROSPECTS AND OPPORTUNITIES
Stick and robotic vacuum cleaners and electric mops pose viable threat to standard floor cleaners
During the forecast period, the surface care market will be impacted by changes in consumer purchasing behaviour as cleaning routines evolve to meet the demands of busy lifestyles. While many individuals continue to favour value-oriented surface care brands and multifunctional products, there is a noticeable shift towards value-added cleaning solutions, especially among those juggling tight schedules.
Senyumm launches subscription-based eco-friendly floor detergent sheets for convenient, sustainable cleaning
The popularity of surface cleaners with plant-based natural ingredients is on the rise, as consumers seek added layers of protection for a cleaner, healthier living environment. These natural ingredients, often free from harsh chemicals like SLS, formaldehyde, parabens, and dyes, appeal to consumers who prioritise both cleanliness and health, particularly young adults and parents with children.
Online shopping for home care products will continue to rise, with physical stores remaining dominant
The trend towards online shopping for home care products (including surface care) will continue to rise, although the rate of growth is expected to slow as local consumers return to physical stores post-pandemic. E-commerce marketplaces such as Shopee and Lazada, together with TikTok, are expected to continue their upward trajectory, driven by aggressive promotions and price reductions.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Malaysia?
- Which are the leading brands in Surface Care in Malaysia?
- How are products distributed in Surface Care in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Malaysia - Category analysis
KEY DATA FINDINGS
Multifunctional products fuel growth, given high cost of living
Refill stations appeal to environmentally-conscious consumers
Rising demand for antibacterial and disinfecting surface care products, fuelled by consumers’ growing hygiene concerns
Stick and robotic vacuum cleaners and electric mops pose viable threat to standard floor cleaners
Senyumm launches subscription-based eco-friendly floor detergent sheets for convenient, sustainable cleaning
Online shopping for home care products will continue to rise, with physical stores remaining dominant
Home Care in Malaysia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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