Competitive Landscape
Kao and Sc Johnson Lead Thanks to Their Innovation and Sustainability
The surface care market in Malaysia is led by Kao and SC Johnson, holding shares of 23% and 19%, respectively. The market share of these leading companies has remained relatively stable over the period, indicating a consistent competitive landscape.
Kao Launches Magiclean Pipe & Sink Cleaner and New Magiclean Floor Cleaner Eco-Friendly Pouch Pack
Kao Malaysia introduced a 2.8-litre eco-friendly pouch for its Magiclean Floor Cleaner line, priced at MYR19.
Opportunities Emerge for Businesses in Sustainable and Multifunctional Products
The surface care market in Malaysia is expected to continue growing, driven by consumer demand for eco-friendly and multifunctional products. The market is forecast to reach MYR510 million in retail sales by 2030, growing at a current value CAGR of 4%.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Malaysia?
- Which are the leading brands in Surface Care in Malaysia?
- How are products distributed in Surface Care in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Malaysia - Category analysis
Key Data Insights
Brands Innovate with Sustainable and Multifunctional Products
Brands Innovate with Sustainable and Multifunctional Products
Largest Category Drives Growth with Multifunctionality
Sustainability and Health Drive Innovation and Growth
Consumers to Drive Growth with Eco-Friendly and Multifunctional Demands
Multipurpose Cleaners Will Continue to Lead as Multifunctionality Drives Sales
E-Commerce and Sustainability Shape Business Strategies
Kao and Sc Johnson Lead Thanks to Their Innovation and Sustainability
Kao Launches Magiclean Pipe & Sink Cleaner and New Magiclean Floor Cleaner Eco-Friendly Pouch Pack
Opportunities Emerge for Businesses in Sustainable and Multifunctional Products
Retail E-Commerce Gains Share as Consumers Seek Convenience, but Offline Sales Still Dominate
Omnichannel Retailing Becoming Increasingly Important
No Emerging Retail Brands or Concepts Identified
Home Care in Malaysia - Industry Overview
Resilient Home Care Market Driven by Economic and Demographic Factors
Key Data Insights
Resilient Home Care Market Driven by Economic and Demographic Factors
Laundry Care Dominates Market Share
Kao Malaysia Drives Sustainability with Eco-Friendly Launches
Laundry Care Will Maintain Its Dominance
Sustainability Will Drive Innovation and Growth
Targeted Products to Gain Traction among Younger Consumers
Sc?Johnson and Unilever Continue to Lead
New Products From Kao and Pipper Standard
Opportunities Arise From Sustainability and Innovation
Grocery Retailers Dominate Sales
E-Commerce Gains Traction with Convenience and Promotions
Digital Channels to Continue Growing with Consumer Behaviour Shift
Country Reports Disclaimer
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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