PROSPECTS AND OPPORTUNITIES
Future growth to be led by standard floor cleaners and multi-purpose cleaners
With persistent urbanisation and rising awareness of differentiated products that cater to specific cleaning needs, demand in surface care is expected to grow during the forecast period. Surface care is set to see single-digit rises in volume terms, and double-digit growth in terms of retail current value, with standard floor cleaners continuing to be the top contributor, followed by multi-purpose cleaners.
Multi-purpose cleaners will remain more popular than targeted solutions, while window/glass cleaners will benefit from urbanisation
Demand for specialised cleaning products in Indonesia is expected to remain low, as most consumers continue to prefer multi-purpose cleaners due to their practicality and cost-effectiveness. For many Indonesians, purchasing separate cleaners for windows, kitchens or bathrooms is seen as an unnecessary expense.
Baby and child-friendly products set to expand throughout surface care
During the forecast period, baby and child-friendly surface care variants are expected to gain popularity among Indonesian consumers. The accelerating trend will be driven by growing parental concern about the safety and health of their children, particularly in households with infants and toddlers who spend much of their time crawling and playing on floors.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Indonesia?
- Which are the leading brands in Surface Care in Indonesia?
- How are products distributed in Surface Care in Indonesia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Indonesia - Category analysis
KEY DATA FINDINGS
Standard floor cleaners continues to account for bulk of sales in 2024
Sayap Mas Utama maintains overall leadership with So Klin brand
Disinfectants sees slowed growth with Wipol still in the lead
Future growth to be led by standard floor cleaners and multi-purpose cleaners
Multi-purpose cleaners will remain more popular than targeted solutions, while window/glass cleaners will benefit from urbanisation
Baby and child-friendly products set to expand throughout surface care
Home Care in Indonesia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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