PROSPECTS AND OPPORTUNITIES
Surface care to grow in popularity as an alternative to bleach
A better economic context, together with the stabilisation of prices, will support moderate growth in retail constant value sales of surface care during the forecast period. In particular, surface care is expected to gain ground on more affordable alternatives like bleach.
Private label offer will broaden
Over the forecast period, retailers are expected to improve their private label portfolios in surface care by introducing new features, such as a wider variety of fragrances and improved packaging. Currently, private label is primarily focused on multi-purpose cleaners and home care disinfectants, but it is expected to expand to other areas, such as kitchen and bathroom cleaners, as more informed and affluent consumers increasingly look for products designed for a specific purpose.
Focus on sustainability will deepen
Costa Rica is known globally for its green policies, and there will be an increased focus on sustainability in surface care over the forecast period. This will result in the increased use of concentrated detergents that reduce water and energy use, as well as requiring less plastic packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Costa Rica?
- Which are the leading brands in Surface Care in Costa Rica?
- How are products distributed in Surface Care in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Costa Rica - Category analysis
KEY DATA FINDINGS
Price stabilization boosts retail volume sales
All-purpose cleaning wipes lose momentum as COVID-19 threat fades
Led by Reckitt Benckiser, international players remain dominant
Surface care to grow in popularity as an alternative to bleach
Private label offer will broaden
Focus on sustainability will deepen
Home Care in Costa Rica - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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