PROSPECTS AND OPPORTUNITIES
Development of e-commerce will contribute to greater growth for surface care while Russian brands gain ground
The development of the e-commerce channel is expected to serve as a significant growth driver for the surface care category throughout the forecast period. Both manufacturers and retailers are anticipated to expand their digital presence, tapping into the growing trend of online shopping.
Cheaper products as firm favourites among local consumers, though international players will continue to lead
In terms of product demand, low-cost surface care offerings are expected to remain the most popular. At the same time, while the versatility of multifunctional surface care cleaning products will continue to appeal to consumers, there will be a gradual shift towards more specialised products designed for specific cleaning tasks.
Rising environmental consciousness to inform innovation
The eco-friendly trend continues to gain momentum in Kazakhstan. Sales of environmentally friendly cleaning products are on the rise - not just for surface care but also for dishwashing and laundry.
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Overview:
Understand the latest market trends and future growth opportunities for the Surface Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Surface Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Surface Care in Kazakhstan?
- Which are the leading brands in Surface Care in Kazakhstan?
- How are products distributed in Surface Care in Kazakhstan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Surface Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Volume growth for surface care in 2024
Unilever maintains leadership as local dining habits support category sales
Spray formats attract consumers, while P&G focuses on pet owners
Development of e-commerce will contribute to greater growth for surface care while Russian brands gain ground
Cheaper products as firm favourites among local consumers, though international players will continue to lead
Rising environmental consciousness to inform innovation
Home Care in Kazakhstan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Surface Care
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- Starter Kits/Sweepers/Sticks (Dry Electro-Static)
- Wipes and Refills (Dry Electro-Static)
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- Cleaning Solution
- Refill Wipes/Pads
- Starter Kits/Trigger Device
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- All Purpose Cleaning Wipes
- Furniture Polish Wipes
- Toilet Care Wipes
- Window/Glass Wipes
- Other Impregnated Wipes
- Starter Kits/Sweepers/Sticks (Excluding Wipes)
- Wipes (Excluding Starter Kits/Sweepers/Sticks)
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- Bathroom Cleaners
- Descalers
- Drain Openers
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- Standard Floor Cleaners
- Wash and Wax Floor Cleaners
- Home Care Disinfectants
- Kitchen Cleaners
- Multi-Purpose Cleaners
- Oven Cleaners
- Scouring Agents
- Window/Glass Cleaners
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Surface Care research and analysis database.
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