PROSPECTS AND OPPORTUNITIES
Bright outlook as demand for retail adult incontinence expands
Retail adult incontinence in Austria is predicted to continue to thrive over the forecast period, supported by the ageing of the population. Demand will be further boosted by growing levels of consumer awareness, wider product availability and the continued removal of stigma surrounding such products.
Customised and gender-specific products to gain traction
Customised and gender-specific products will continue to emerge in the forecast period. Products suited to different activity levels are expected to provide more options for active users who need lighter but more comfortable solutions.
Sustainable focus will bring new products to market
Greater focus on sustainability will be visible in retail adult incontinence over the forecast period. Consumers are becoming more eco-conscious, and more brands will continue investing in biodegradable materials and sustainable packaging to appeal to these individuals.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Austria?
- Which are the leading brands in Retail Adult Incontinence in Austria?
- How are products distributed in Retail Adult Incontinence in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Austria - Category analysis
KEY DATA FINDINGS
Retail adult incontinence posts solid growth in line with demands of ageing population
Essity Austria AB leads in retail adult incontinence
Health and beauty specialists leads as the primary channel
Bright outlook as demand for retail adult incontinence expands
Customised and gender-specific products to gain traction
Sustainable focus will bring new products to market
Tissue and Hygiene in Austria - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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