PROSPECTS AND OPPORTUNITIES
A substitution threat remains amid a fast growth trajectory
Retail adult incontinence is projected to see double-digit retail volume and value (constant 2024 prices) CAGRs over the forecast period. Key review period factors, such as a rising number of incontinence sufferers amid an ageing population trend, retail development and higher prices are expected to boost the category performance.
Players to respond to a growing demand for quality, effective and discreet products
With consumers becoming more health-conscious and discreet about managing incontinence, some purchasers are likely to shift towards premium, thin and high-performance products. Players are expected to invest in dermatologically tested, hypoallergenic and ultra-breathable materials that provide maximum protection, while remaining discreet and comfortable.
Technology advancements to add dynamic and premiumisation to the category
Advancements in smart hygiene technology are expected penetrate retail adult incontinence, with connected wearables and digital sensors becoming more prevalent. Smart adult nappies/diapers with moisture sensors that send alerts to caregivers or medical professionals may become a standard feature of premium items targeted at caregivers and institutional buyers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Poland?
- Which are the leading brands in Retail Adult Incontinence in Poland?
- How are products distributed in Retail Adult Incontinence in Poland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Poland - Category analysis
KEY DATA FINDINGS
Ageing population trend increases the consumer base for retail adult incontinence
The competition intensifies amid new entrants and price competition
Health and beauty specialists leverage consumer trust to consolidate distribution strength
A substitution threat remains amid a fast growth trajectory
Players to respond to a growing demand for quality, effective and discreet products
Technology advancements to add dynamic and premiumisation to the category
Tissue and Hygiene in Poland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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