Retail adult incontinence is projected to see double-digit retail volume and value (constant 2024 prices) CAGRs over the forecast period. Key review period factors, such as a rising number of incontinence sufferers amid an ageing population trend, retail development and higher prices are expected to boost the category performance.
With consumers becoming more health-conscious and discreet about managing incontinence, some purchasers are likely to shift towards premium, thin and high-performance products. Players are expected to invest in dermatologically tested, hypoallergenic and ultra-breathable materials that provide maximum protection, while remaining discreet and comfortable.
Advancements in smart hygiene technology are expected penetrate retail adult incontinence, with connected wearables and digital sensors becoming more prevalent. Smart adult nappies/diapers with moisture sensors that send alerts to caregivers or medical professionals may become a standard feature of premium items targeted at caregivers and institutional buyers.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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