Competitive Landscape
Abena Leverages Clinical Ties to Reinforce Leadership
Retail adult incontinence in Croatia remained concentrated, with Abena A/S holding the largest share at 36%, followed by Paul Hartmann AG at 27% and Essity Croatia doo at 20%. The cumulative share of these three companies indicates a pronounced concentration of market power at the manufacturer level.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Croatia?
- Which are the leading brands in Retail Adult Incontinence in Croatia?
- How are products distributed in Retail Adult Incontinence in Croatia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Croatia - Category analysis
Key Data Insights
Hzzo Supports Access and Reduces Costs, Sustaining Growth
Hzzo Supports Access and Reduces Costs, Sustaining Growth
Essity Drives Premium Growth as Consumers Shift to Higher-Value Pants
Hartmann Redefines Convenience with Reusable Absorbent Underwear Launch
Discreet Pants and Technology Investments to Reshape Consumer Preferences
Abena Leverages Clinical Ties to Reinforce Leadership
Health and Beauty Specialists Maintain Dominance as Grocery Formats Gain Ground
Tissue and Hygiene in Croatia - Industry Overview
Government Price Caps Reshape Purchasing as Affordability Dominates
Key Data Insights
Government Price Caps Reshape Purchasing as Affordability Dominates
Premiumisation Holds Firm in Retail Tissue
E-Commerce Gains Ground as a Strategic Channel
Private Label Strengthens as Brands Expected to Prioritise Value Messaging
Adult Incontinence Leads Growth as Nappies Set to Face Demographic Headwinds
Retailers Expand E-Commerce and Delivery to Reach Rural Consumers
Violeta and Private Label Increase Pressure on Mid-Tier Brands
Discounters Attract Cost-Conscious Shoppers with Affordable Tissue and Hygiene
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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