PROSPECTS AND OPPORTUNITIES
Greater awareness set to expand target audience to younger consumers
A further rise in awareness of incontinence will be driven by greater consumer education, supporting future demand and value sales over the forecast period. Consumers will be able to find the most suitable and affordable options for their needs, as the population under 65 years of age represents a significant proportion of the potential target audience.
Sustainability will be key to future development and innovation
Innovation in terms of reusable or biodegradable retail adult incontinence products is attracting consumer interest as more sustainable solutions, with Australian players developing eco-friendly alternatives to traditional disposable options.
E-commerce helps support access to retail adult incontinence in Australia
Due in part to e-commerce, which also gives consumers more discreet purchasing options and greater convenience, retail adult incontinence is becoming increasingly easily available in Australia. Buying these products from physical stores still causes some consumers embarrassment due to a lingering stigma associated with this condition, despite considerable efforts to normalise incontinence issues in adults.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Australia?
- Which are the leading brands in Retail Adult Incontinence in Australia?
- How are products distributed in Retail Adult Incontinence in Australia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Australia - Category analysis
KEY DATA FINDINGS
Increasing awareness of incontinence helps drive category sales
Essity extends lead over Kimberly-Clark
Strong distribution mix between supermarkets and e-commerce
Greater awareness set to expand target audience to younger consumers
Sustainability will be key to future development and innovation
E-commerce helps support access to retail adult incontinence in Australia
Tissue and Hygiene in Australia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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