PROSPECTS AND OPPORTUNITIES
Growth driven by rising consumer base as the population ages
Value growth of retail adult incontinence over the forecast period is expected to be driven by a natural rise in demand as the prevalence of incontinence increases with age. With Finland’s ageing population, the number of individuals experiencing incontinence is growing, leading to a larger consumer base for these products.
E-commerce offers discretion and convenience
E-commerce’s value share of adult incontinence products is expected to grow over the forecast period due to the convenience and privacy it offers. Online shopping allows consumers to avoid the embarrassment of purchasing incontinence products in physical stores, making discretion a key advantage of the channel.
Innovation will focus on enhancing comfort, discretion, and skin health
Innovation in adult incontinence over the forecast period will continue to focus on enhancing comfort, discretion, and skin health, addressing the evolving needs of consumers. Manufacturers are prioritising absorbency improvements, better fit, and breathable materials to provide greater security and comfort.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Finland?
- Which are the leading brands in Retail Adult Incontinence in Finland?
- How are products distributed in Retail Adult Incontinence in Finland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Finland - Category analysis
KEY DATA FINDINGS
Ageing population supports demand in 2024
Strong brand reputation, extensive product range, and continuous innovation ensure Tena maintains its lead
Older consumers’ preference for physical stores benefits hypermarkets
Growth driven by rising consumer base as the population ages
E-commerce offers discretion and convenience
Innovation will focus on enhancing comfort, discretion, and skin health
Tissue and Hygiene in Finland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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