PROSPECTS AND OPPORTUNITIES
Growing senior population and future gains
Retail adult incontinence sales in Thailand are projected to grow consistently over the forecast period, propelled by the country’s ageing demographic profile and rising health consciousness. Light adult incontinence, already the most dynamic member of the overall category, is poised to maintain its momentum as consumers look for discreet, comfortable products that can be integrated effortlessly into daily life.
Changing retail dynamics
While traditional retail channels, such as hypermarkets and health and beauty specialists, are expected to remain integral to the distribution mix, the shift towards online platforms is likely to intensify. A growing proportion of consumers will find the benefits of home delivery appealing, and brands will capitalise on this trend by showcasing product technologies that promote dryness and odour control.
Competitive outlook and product innovation
Thailand’s retail adult incontinence market features an assortment of global and local competitors, each aiming to address consumer demands through innovation and astute brand positioning. International brands benefit from wide-ranging research and development expertise, which supports the introduction of novel materials and technologies.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Thailand?
- Which are the leading brands in Retail Adult Incontinence in Thailand?
- How are products distributed in Retail Adult Incontinence in Thailand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Thailand - Category analysis
KEY DATA FINDINGS
Growing importance of adult incontinence solutions
DSG International leads in 2024, amid shifting consumer demands
Growth constraints and channel diversification
Growing senior population and future gains
Changing retail dynamics
Competitive outlook and product innovation
Tissue and Hygiene in Thailand - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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