PROSPECTS AND OPPORTUNITIES
Skin health and plant-based materials likely to be top priorities
Retail adult incontinence in the US is expected to see dynamic retail volume and current value growth throughout the forecast period. Although light adult incontinence is expected to see the strongest growth rates, these are only expected to be slightly higher than those for moderate/heavy adult incontinence.
Brands develop marketing and products aimed at under-represented consumer demographics
As retail adult incontinence matures, brands’ focus has expanded to normalising the condition amongst under-represented demographics, including men and children. Taboo-breaking campaigns that highlight the specific causes of incontinence amongst varying demographics help normalise the conversation and reduce stigma.
Alternative treatments hold promise as a long-term solution for younger patients
Medications and therapies to calm an overactive bladder provide alternative treatment options, and can even offer a long-term remedy. Even so, medications and therapies are often still used in conjunction with absorbent products until incontinence can be reliably prevented.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in USA?
- Which are the leading brands in Retail Adult Incontinence in USA?
- How are products distributed in Retail Adult Incontinence in USA?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in the US - Category analysis
KEY DATA FINDINGS
Absorbency ranks as the top concern, while campaigns encourage the discussion of incontinence
Moderate/heavy adult incontinence products in pull-up format are most desired, and brands expand colours and sizes
Retail e-commerce gains traction as crowdsourcing and expert feedback streamline the path to purchase
Skin health and plant-based materials likely to be top priorities
Brands develop marketing and products aimed at under-represented consumer demographics
Alternative treatments hold promise as a long-term solution for younger patients
Tissue and Hygiene in the US - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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