Retail adult incontinence in the US is expected to see dynamic retail volume and current value growth throughout the forecast period. Although light adult incontinence is expected to see the strongest growth rates, these are only expected to be slightly higher than those for moderate/heavy adult incontinence.
As retail adult incontinence matures, brands’ focus has expanded to normalising the condition amongst under-represented demographics, including men and children. Taboo-breaking campaigns that highlight the specific causes of incontinence amongst varying demographics help normalise the conversation and reduce stigma.
Medications and therapies to calm an overactive bladder provide alternative treatment options, and can even offer a long-term remedy. Even so, medications and therapies are often still used in conjunction with absorbent products until incontinence can be reliably prevented.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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