PROSPECTS AND OPPORTUNITIES
Rising product awareness and reduced stigma support future sales
Sales of adult incontinence products are expected to continue their strong performance in the coming years, driven by the ageing of the population. According to the Tunisian Ministry of Health, the current penetration rate of these products is 60%, and it is projected to reach 100% by 2030.
Consumers seek promotions in physical stores, impacting e-commerce sales
The demand for adult incontinence products online is expected to grow slowly over the forecast period. Tunisian consumers tend to seek promotions in physical stores, which are not typically available online.
Potential for more innovative solutions as the market evolves
The Tunisian adult incontinence market is currently lacking innovation, but is expected to see new product launches over the forecast period. Currently, only a limited number of products are available, with innovative brands being imported and sold at higher prices compared to local products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Tunisia?
- Which are the leading brands in Retail Adult Incontinence in Tunisia?
- How are products distributed in Retail Adult Incontinence in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Tunisia - Category analysis
KEY DATA FINDINGS
Ageing population and increased awareness drive strong growth in 2024
Société d’Articles Hygiéniques Sarl (SAH) continues to dominate
Aziza’s expansion ensures discounters’ dynamism
Rising product awareness and reduced stigma support future sales
Consumers seek promotions in physical stores, impacting e-commerce sales
Potential for more innovative solutions as the market evolves
Tissue and Hygiene in Tunisia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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