Retail adult incontinence will register further healthy constant value and volume growth over the forecast period, as an ageing population continues to drive sales. In addition, there has increasingly been more candid discussion around incontinence and this has built awareness and understanding.
Generally, users of retail adult incontinence need to use pads for the rest of their lives, and as such there is an opportunity to build brand loyalty among consumers. In particular, pharmacies could run loyalty programmes to encourage consumers to buy products at their stores.
In late 2024, Zaimella streamlined its product portfolio by merging two lines, Prudential Comfort and Prudential Total. Prudential Comfort was the standard option for heavy incontinence, whereas Prudential Total was for more severe cases.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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