PROSPECTS AND OPPORTUNITIES
Continuing healthy growth over forecast period
Retail adult incontinence will register further healthy constant value and volume growth over the forecast period, as an ageing population continues to drive sales. In addition, there has increasingly been more candid discussion around incontinence and this has built awareness and understanding.
Use of loyalty programmes drives sales
Generally, users of retail adult incontinence need to use pads for the rest of their lives, and as such there is an opportunity to build brand loyalty among consumers. In particular, pharmacies could run loyalty programmes to encourage consumers to buy products at their stores.
Prudential Comfort Total replaces previous offerings
In late 2024, Zaimella streamlined its product portfolio by merging two lines, Prudential Comfort and Prudential Total. Prudential Comfort was the standard option for heavy incontinence, whereas Prudential Total was for more severe cases.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Ecuador report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Ecuador?
- Which are the leading brands in Retail Adult Incontinence in Ecuador?
- How are products distributed in Retail Adult Incontinence in Ecuador?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Ecuador - Category analysis
KEY DATA FINDINGS
Ageing population supports volume growth
Local player Zaimella holds on to commanding lead
Pharmacies and modern grocery retailers support volume sales through frequent promotions
Continuing healthy growth over forecast period
Use of loyalty programmes drives sales
Prudential Comfort Total replaces previous offerings
Tissue and Hygiene in Ecuador - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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