PROSPECTS AND OPPORTUNITIES
Changing demographics will shape category growth
Retail adult incontinence sales are expected to continue rising over the forecast period, driven by shifting demographics. The population aged 40 and above is growing at a faster rate than the total population, increasing awareness and demand for urinary health products.
E-commerce growth to rely on pharmacy apps
No significant shifts in distribution trends are expected over the forecast period. Health and beauty retailers, along with supermarkets and hypermarkets, will remain the dominant channels, supported by strong promotional activities and diverse product offerings.
Narrowing gap between desired product features and willingness to pay
Unlike other tissue and hygiene categories, where eco-friendly attributes are becoming increasingly important, this trend has yet to gain traction in adult incontinence. According to Euromonitor’s International Voice of the Consumer: Health and Nutrition Survey 2024, odour control was the most valued feature among consumers (36.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Colombia?
- Which are the leading brands in Retail Adult Incontinence in Colombia?
- How are products distributed in Retail Adult Incontinence in Colombia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Colombia - Category analysis
KEY DATA FINDINGS
Decreasing stigma about incontinence driving growth
Competition is highly concentrated, with Tena as the top brand
Promotional activities drive consumers to health and beauty retailers
Changing demographics will shape category growth
E-commerce growth to rely on pharmacy apps
Narrowing gap between desired product features and willingness to pay
Tissue and Hygiene in Colombia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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