PROSPECTS AND OPPORTUNITIES
Ageing population to drive growth in retail adult incontinence
Sales of retail adult incontinence are expected to rise steadily over the forecast period. Greece’s ageing population remains the strongest driver of growth, with projections indicating that by 2050, 41.
E-commerce to grow as digital shopping becomes more mainstream
Although e-commerce penetration in adult incontinence remains low, it is expected to rise steadily over the forecast period, driven by millennials aging into the category. This younger demographic is more comfortable with online shopping, making it likely that digital sales will play a larger role in future incontinence purchases.
Product innovation to focus on comfort, discretion, and gender-specific designs
The adult incontinence market is set to witness ongoing innovation, with a strong focus on product comfort, discretion, and gender-specific designs. Brands like Every Day Discreet, Tena Discreet, and Always Discreet are expected to continue expanding their offerings, particularly for younger women with sensitive bladders.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Greece?
- Which are the leading brands in Retail Adult Incontinence in Greece?
- How are products distributed in Retail Adult Incontinence in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Greece - Category analysis
KEY DATA FINDINGS
Government price regulations impact market growth
Competitive landscape: Branded players maintain dominance
Supermarkets lead, but discounters and variety stores gain share
Ageing population to drive growth in retail adult incontinence
E-commerce to grow as digital shopping becomes more mainstream
Product innovation to focus on comfort, discretion, and gender-specific designs
Tissue and Hygiene in Greece - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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