PROSPECTS AND OPPORTUNITIES
Opportunities for growth and development supported by growing older generation
Further growth is projected for retail adult incontinence throughout the forecast period, as Malaysia is expected to reach ageing-nation status by 2030, with 15% of the total population - equating to around 5.8 million people - likely to be aged 60 or above.
E-commerce growth to be driven by younger spenders, while elderly consumers will remain loyal store-based shoppers
E-commerce sales are set to rise further, largely driven by younger adults who buy for themselves or their parents, while older generations in Malaysia remain more hesitant about online channels. Online marketplaces such as Shopee and Lazada offer a broad range of products at competitive prices, with items sometimes shipped directly from abroad at more affordable rates.
New product offerings cater to expanding elderly demographic
Kimberly-Clark recently entered the moderate/heavy incontinence segment with its new brand Confidence, which includes both taped and pants formats designed for active and bedridden consumers. These products feature extra leakage protection and strong absorbency, with refastenable tape to allow reuse for those who require taped diapers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Malaysia?
- Which are the leading brands in Retail Adult Incontinence in Malaysia?
- How are products distributed in Retail Adult Incontinence in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Malaysia - Category analysis
KEY DATA FINDINGS
Malaysia’s ageing population supports growth
Vinda secures leading position through extensive
Though e-commerce continues to rise, store-based retailers lead sales in 2024
Opportunities for growth and development supported by growing older generation
E-commerce growth to be driven by younger spenders, while elderly consumers will remain loyal store-based shoppers
New product offerings cater to expanding elderly demographic
Tissue and Hygiene in Malaysia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!