PROSPECTS AND OPPORTUNITIES
Steady rises predicted for forecast period
Sales of retail adult incontinence are expected to rise steadily, showing solid growth in both volume and current value terms. Moderate/heavy adult incontinence looks set to be the most dynamic subcategory over the forecast period, propelled by a growing consumer base and the technical performance these products offer.
Private label to maintain high appeal
Private label offerings are expected to remain popular during the forecast period as modern grocery retailers continue to dominate distribution. French consumers, still feeling the impact of 2024’s economic difficulties, are predicted to maintain a conservative approach to household budgets into 2025.
Growth supported by national health system, while reusable options hold potential for growth
The French national health system helps many older people maintain active lifestyles, and this is favourable for demand in adult incontinence, especially for underwear-like products aimed at those who continue to exercise or pursue outdoor activities. Reusable underwear and other higher-value options may find a growing niche among older consumers, although incontinence remains an ongoing condition that drives reliance on disposable solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in France?
- Which are the leading brands in Retail Adult Incontinence in France?
- How are products distributed in Retail Adult Incontinence in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in France - Category analysis
KEY DATA FINDINGS
Slowed growth for retail adult incontinence in 2024
Essity leads companies, while P&G’s Always Discreet heads up brands
Hypermarkets as key channel, and innovation focuses on sustainability
Steady rises predicted for forecast period
Private label to maintain high appeal
Growth supported by national health system, while reusable options hold potential for growth
Tissue and Hygiene in France - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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