PROSPECTS AND OPPORTUNITIES
Country’s ageing population will support baseline demand, with opportunities for products for men and younger consumers
Singapore’s ageing population will be the primary engine of growth for retail adult incontinence over the next five years. Indeed, the country’s ageing population will support growth in both light and heavy adult incontinence products as, with longer life expectancy and rising incidences of chronic conditions like diabetes and mobility impairment, more seniors will require ongoing incontinence support.
Government initiative to offer nursing homes could hamper retail sales growth
The expansion of nursing homes and elder care facilities is expected to significantly impact retail-based sales of incontinence products. Singapore is investing heavily in aged care infrastructure, with new elder-care centres, nursing homes, and hospital-at-home services being developed under the Healthier SG initiative.
Unfavourable economic situations could turn more consumers towards private label and direct-to-consumer services
With economic challenges expected to persist over the medium term, Singaporean consumers and caregivers will become more price-sensitive, particularly for frequently used incontinence products. This could increase demand for affordable private-label brands, subscription models (like those offered by Audelacare), and larger, value-pack formats from supermarkets, such as NTUC FairPrice.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Singapore?
- Which are the leading brands in Retail Adult Incontinence in Singapore?
- How are products distributed in Retail Adult Incontinence in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Singapore - Category analysis
KEY DATA FINDINGS
Continuous growth due to the increasing senior population and demand for functionality
Growing opportunities for subscription services
Sustainability is a growing trend in retail adult incontinence
Country’s ageing population will support baseline demand, with opportunities for products for men and younger consumers
Government initiative to offer nursing homes could hamper retail sales growth
Unfavourable economic situations could turn more consumers towards private label and direct-to-consumer services
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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