PROSPECTS AND OPPORTUNITIES
Growth driven by ageing population and absence of prescription or reimbursement
Retail adult incontinence is expected to maintain a stable volume sales growth trajectory throughout the forecasted period in Georgia. This growth will be driven by an ageing population and the absence of prescription or reimbursement schemes, necessitating direct consumer purchases.
E-commerce to thrive, benefiting from rising demand for convenience
E-commerce is projected to see significant growth in 2025 and beyond as the arrival of key players at the end of 2024, such as Wildberries and Ozon, is set to boost online sales. As the demand for convenience rises due to increasingly busy lifestyles and internet stores continue to expand, e-commerce in Georgia is likely to thrive over the course of the forecast period.
Assortment expansion, with a focus on offering improved features
The assortment of retail adult incontinence products is projected to expand, with manufacturers focusing on offering improved features such as enhanced absorption, breathability, and discreetness, particularly in light adult incontinence products. A wider selection of light adult incontinence options for men is also expected to emerge during the forecast period.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Georgia?
- Which are the leading brands in Retail Adult Incontinence in Georgia?
- How are products distributed in Retail Adult Incontinence in Georgia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Georgia - Category analysis
KEY DATA FINDINGS
Ageing population and health factors drive growth in 2024
Essity AB retains its leading position despite losing share
Well-established and trusted pharmacies remain the leading distribution channel
Growth driven by ageing population and absence of prescription or reimbursement
E-commerce to thrive, benefiting from rising demand for convenience
Assortment expansion, with a focus on offering improved features
Tissue and Hygiene in Georgia - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!