PROSPECTS AND OPPORTUNITIES
The ageing population is expected to continuing driving growth in retail adult incontinence
Sales of retail adult incontinence are expected to see a positive uplift in both retail value and volume over the forecast period, with moderate/heavy incontinence products being the most dynamic category. The primary driver of growth in this segment will be New Zealand’s increasingly aging population, a trend that has steadily intensified over the review period.
The share of retail e-commerce is expected to grow as online retail rises
Retail e-commerce is expected to play an increasing role in adult incontinence sales in New Zealand over the forecast period, driven by evolving consumer shopping behaviours, growing convenience, and the rise of digital healthcare solutions. As more New Zealanders embrace online shopping for everyday necessities, adult incontinence products will have a greater presence on e-commerce platforms.
Sustainability trends are set to shape product innovation, aligning with rising demands
Sustainability and eco-friendly options are expected to play a more prominent role in adult incontinence over the forecast period, driven further by growing consumer awareness and government initiatives focused on reducing waste. Brands like Organic Initiative (Oi) have already introduced biodegradable and natural-material-based products.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in New Zealand?
- Which are the leading brands in Retail Adult Incontinence in New Zealand?
- How are products distributed in Retail Adult Incontinence in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in New Zealand - Category analysis
KEY DATA FINDINGS
The ageing population drives volume growth, while unit price slows as inflationary pressures ease
Asaleo Care Ltd and Kimberly-Clark New Zealand maintain their firm leads
Supermarkets remains the leading channel while health and beauty specialists increase share
The ageing population is expected to continuing driving growth in retail adult incontinence
The share of retail e-commerce is expected to grow as online retail rises
Sustainability trends are set to shape product innovation, aligning with rising demands
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Competitive landscape
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What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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