PROSPECTS AND OPPORTUNITIES
Growth fuelled by a growing elderly population and increasing education
Sales of retail adult incontinence are expected to register further growth over the forecast period, with demand fuelled by a growing elderly population and increasing education to reduce the social stigma around adult incontinence. Intense competition is expected to persist going forward, putting continued pressure on prices and limiting smaller competitors' ability to gain market share.
Potential VAT reduction
A new bill proposes reducing the VAT on adult incontinence products from 15% to 1%. However, this initiative has been blocked by the judicial system as it would allow the Costa Rican welfare system (CCSS) to sell these products and directly compete with retailers.
Rising popularity of pants
Pants are expected to continue gaining shelf space and share over the period to 2029. Their slim and discreet design will continue to help break taboos and increase penetration amongst daytime consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Costa Rica?
- Which are the leading brands in Retail Adult Incontinence in Costa Rica?
- How are products distributed in Retail Adult Incontinence in Costa Rica?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Costa Rica - Category analysis
KEY DATA FINDINGS
Volume growth fuelled by an ageing population and reduced stigma
Essity leads, whilst Walmart leaves
Local health and beauty specialists offer convenience
Growth fuelled by a growing elderly population and increasing education
Potential VAT reduction
Rising popularity of pants
Tissue and Hygiene in Costa Rica - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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