PROSPECTS AND OPPORTUNITIES
Players in adult incontinence invest in sustainable initiatives
Retail adult incontinence in Brazil is expected to maintain dynamic growth in volume terms, and in value terms at constant 2024 prices, with growth for both light and moderate/heavy incontinence, driven by factors such as the ageing population, increased awareness of incontinence issues, and ongoing product innovations. Both pants and traditional tab-style products are expected to continue growing, although there is greater growth potential for pants.
Stronger potential for adult incontinence products in the digital world
The evolution of e-commerce has significantly impacted retail adult incontinence, offering a discreet and convenient way for consumers to purchase these products. Online shopping has revolutionised the way in which consumers buy adult incontinence products, providing a comfortable alternative for those who may feel embarrassed or stigmatised when shopping in-store.
Seeking comfort and new technologies in adult incontinence
The future of retail adult incontinence in Brazil is poised for significant innovation, driven by consumer demands for comfort, efficacy, and sustainability. Companies are investing heavily in new technologies and product enhancements to meet these evolving needs.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Brazil?
- Which are the leading brands in Retail Adult Incontinence in Brazil?
- How are products distributed in Retail Adult Incontinence in Brazil?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Brazil - Category analysis
KEY DATA FINDINGS
Retail adult incontinence sees a slowing of growth from the previous year, but it remains robust
Strategic moves from major players change market dynamics
Retail e-commerce finds space in retail adult incontinence, but pharmacies remains number one
Players in adult incontinence invest in sustainable initiatives
Stronger potential for adult incontinence products in the digital world
Seeking comfort and new technologies in adult incontinence
Tissue and Hygiene in Brazil - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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