PROSPECTS AND OPPORTUNITIES
Adult incontinence faces strong growth prospects
Sales of retail adult incontinence are expected to develop positively based on Bulgaria’s ageing population and growing awareness of these products. Increasingly, the older population will be better educated about incontinence and thus more open to buying such goods.
E-commerce to extend its role in distribution
E-commerce sales of retail adult incontinence will continue to develop positively over the forecast period due to the convenience they provide to older people, especially when mobility is limited. Most health and beauty specialists and modern trade retailers will develop their e-commerce business and cover more cities in Bulgaria.
Innovation will focus heavily on improving efficacy
Most innovations in the adult incontinence segment will be focused on high absorption and protection against side leaks, comfort, reduction of unpleasant odour, breathability, and minimal risk of allergic reactions, etc. Also, like menstrual towels, incontinence pads will be increasingly positioned for day and night usage.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Bulgaria?
- Which are the leading brands in Retail Adult Incontinence in Bulgaria?
- How are products distributed in Retail Adult Incontinence in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Bulgaria - Category analysis
KEY DATA FINDINGS
Strong growth as awareness expands of incontinence issues and products
Cost of living pressures drive sales of more affordable products
Health and beauty specialists are primary channel
Adult incontinence faces strong growth prospects
E-commerce to extend its role in distribution
Innovation will focus heavily on improving efficacy
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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