PROSPECTS AND OPPORTUNITIES
Night pants will support category growth
Retail adult incontinence category is projected to witness consistent growth in the upcoming period thanks to rising consumer awareness, with brand marketing helping to promote the category and spread awareness about incontinence. Night pants show significant promise, where brands such as Plenitud (Kimberly-Clark) and Tena (Essity) are making their mark.
E-commerce channel has scope to develop further
While it is true that e-commerce is growing rapidly in Peru, sales are very small in adult incontinence. There are notable challenges for online retailers, not least the preference for using cash and buying in-store, as well as the logistical limitations of transporting goods in Peru.
Product development will centre on affordability to expand usage
Although the Peruvian economy is expected to make a further recovery, expanding per capita consumption of adult incontinence products will largely be achieved through cheaper options. Likewise, the use of promotions and offers will be necessary to boost consumption.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Peru?
- Which are the leading brands in Retail Adult Incontinence in Peru?
- How are products distributed in Retail Adult Incontinence in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Peru - Category analysis
KEY DATA FINDINGS
Rising consumer demand supports sales growth
Plenitud maintains its lead as the gap between Tena and Secos narrows
Discounters gain relevance amid cost-of-living pressures
Night pants will support category growth
E-commerce channel has scope to develop further
Product development will centre on affordability to expand usage
Tissue and Hygiene in Peru - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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