PROSPECTS AND OPPORTUNITIES
Ageing population set to drives sales over forecast period
Retail adult incontinence offers further growth potential over the forecast period, driven by the UK’s ageing population, thereby leading to a larger consumer base for the category as incontinence tends to become more common as people age. In addition, the global trend of rising obesity rates is expected to remain prevalent over the forecast period, also contributing to incontinence issues and higher per capita usage of incontinence products.
E-commerce offers further growth potential as convenient and discreet channel
E-commerce is expected to strengthen its penetration as a distribution channel for retail adult incontinence over the forecast period. Although the stigma surrounding incontinence is gradually decreasing in the UK as a result of awareness campaigns, encouraging the use of adult incontinence products, many local consumers still appreciate the ability of being able to discreetly place an order for these products online.
New drug could potentially impact demand for retail adult incontinence
Category players are expected to further focus on fit and function when developing new products over the forecast period. According to Euromonitor International’s Voice of the Consumer: Health and Nutrition Survey (fielded February 2024) absorbency was the most desired feature for incontinence products in the UK, with 45% of consumers answering that they look for this feature when buying retail adult incontinence.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in United Kingdom?
- Which are the leading brands in Retail Adult Incontinence in United Kingdom?
- How are products distributed in Retail Adult Incontinence in United Kingdom?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in the United Kingdom - Category analysis
KEY DATA FINDINGS
Light adult incontinence remains most popular format in category
Essity retains dominance with Tena range
E-commerce makes further share gain in 2024
Ageing population set to drives sales over forecast period
E-commerce offers further growth potential as convenient and discreet channel
New drug could potentially impact demand for retail adult incontinence
Tissue and Hygiene in the United Kingdom - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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