PROSPECTS AND OPPORTUNITIES
A steady increase in retail value is set to be driven by the ageing population and rising awareness
Sales of retail adult incontinence products are expected to grow steadily in both retail value and volume throughout the forecast period, primarily driven by Belgium's ageing population. As the number of older individuals increases, so does the demand for adult incontinence solutions, particularly in the light incontinence category, which is projected to continue its rapid growth.
Retail e-commerce is set to have an increasing role in the distribution of adult incontinence
Retail e-commerce in the retail adult incontinence market is expected to continue evolving positively in the forecast period. As more older consumers become comfortable with online shopping, the convenience and privacy offered by e-commerce platforms are set to drive ongoing growth.
Male products, comfort and the sustainability are set to drive innovation
Innovation in retail adult incontinence is expected to be a key growth driver during the forecast period. One notable area of innovation will be the increasing focus on the men’s segment, which, although still relatively small, is set for rapid expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Belgium?
- Which are the leading brands in Retail Adult Incontinence in Belgium?
- How are products distributed in Retail Adult Incontinence in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Belgium - Category analysis
KEY DATA FINDINGS
Light incontinence products boost growth, appealing to a broader consumer base
Tena retains its lead while expanding its offerings with specialised products for men
Convenience retailers and retail e-commerce drive growth as consumers appreciate easy accessibility
A steady increase in retail value is set to be driven by the ageing population and rising awareness
Retail e-commerce is set to have an increasing role in the distribution of adult incontinence
Male products, comfort and the sustainability are set to drive innovation
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DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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