Sales of retail adult incontinence products are expected to grow steadily in both retail value and volume throughout the forecast period, primarily driven by Belgium's ageing population. As the number of older individuals increases, so does the demand for adult incontinence solutions, particularly in the light incontinence category, which is projected to continue its rapid growth.
Retail e-commerce in the retail adult incontinence market is expected to continue evolving positively in the forecast period. As more older consumers become comfortable with online shopping, the convenience and privacy offered by e-commerce platforms are set to drive ongoing growth.
Innovation in retail adult incontinence is expected to be a key growth driver during the forecast period. One notable area of innovation will be the increasing focus on the men’s segment, which, although still relatively small, is set for rapid expansion.
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Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsThis report originates from Passport, our Retail Adult Incontinence research and analysis database.
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