Competitive Landscape
Essity and Migros Respond to Shrinking Shares with Brand Trust
Retail adult incontinence in Switzerland remains moderately concentrated in 2025, with leading companies including Essity AB, Migros Genossenschaftsbund eG and Procter & Gamble Switzerland Sàrl together accounting for over 40% of retail value sales. However, the market has seen a gradual decline in concentration over the past five years, reflecting intensifying competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Switzerland?
- Which are the leading brands in Retail Adult Incontinence in Switzerland?
- How are products distributed in Retail Adult Incontinence in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Switzerland - Category analysis
Key Data Insights
Active Ageing Drives Growth as Advanced Features Capture Premium Demand
Active Ageing Drives Growth as Advanced Features Capture Premium Demand
Environmental Packaging Improvements Reshape Product Design Standards
Online Platforms Expand Discreet Access through Specialist Development
Active Ageing Population Drives Light Adult Incontinence Growth
Digital Personalisation and Sustainable Materials Attract New Users
Biodegradable Materials Establish Sustainability Credentials
Essity and Migros Respond to Shrinking Shares with Brand Trust
Supermarkets Maintain Leadership as Health and Beauty Specialists Gain Momentum
Tissue and Hygiene in Switzerland - Industry Overview
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Key Data Insights
Active Ageing Population Drives Incontinence Growth as Action Entry Intensifies Value Competition
Kimberly-Clark Expands Renew Programme across European Markets
Essity Brands Capture Quality Expectations through Innovation
Sustainability Commitments Shape Consumer Choices as Demographics Reshape Category Mix
Active Ageing Population Accelerates Adult Incontinence Expansion
Migros Leverages Consumer Trust to Withstand Private-Label Gains
Supermarkets Retain Leadership as E-Commerce Expands in Discreet Categories
Country Reports Disclaimer
The following categories and subcategories are included:
Retail Adult Incontinence
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- Liners
- Light Pads
- Other Light Adult Incontinence
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- Moderate/Heavy Pads
- Diapers
- Pants
- Other Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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