PROSPECTS AND OPPORTUNITIES
Category to grow in response to demographic and lifestyle changes
Value sales of retail adult incontinence are forecast to grow substantially over the forecast period. Light adult incontinence is expected to be the most dynamic category, with sales projected to rise at a double-digit rate.
E-commerce to facilitate customised and discreet solutions
E-commerce is expected to continue expanding, offering consumers not only convenience but also a more tailored product experience. Customisation will play a growing role, with gender-specific designs and options tailored to different activity levels becoming more widely available.
Sustainability to become a standard in product innovation
Sustainability will remain a priority in the evolution of adult incontinence products. As Swiss consumers increasingly demand environmentally responsible options, brands are expected to incorporate biodegradable materials, recyclable packaging, and plant-based fibres into their product offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Switzerland?
- Which are the leading brands in Retail Adult Incontinence in Switzerland?
- How are products distributed in Retail Adult Incontinence in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Switzerland - Category analysis
KEY DATA FINDINGS
Ageing population and lifestyle shifts drive continued category growth
Essity strengthens its leadership through innovation and trust
Modern retail dominates, while e-commerce sees exponential growth
Category to grow in response to demographic and lifestyle changes
E-commerce to facilitate customised and discreet solutions
Sustainability to become a standard in product innovation
Tissue and Hygiene in Switzerland - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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