PROSPECTS AND OPPORTUNITIES
Muted growth amid pressure from Rx products
Retail sales of adult incontinence products is expected to stagnate over the forecast period amid tough competition from the Rx channel. With consumers relying more on prescriptions for their incontinence needs, retailers will cater more to those who have run out of Rx products and need to top up, or those suffering from very light or temporary forms of adult incontinence.
E-commerce sales are well developed
E-commerce is already well developed in adult incontinence and consumers are accustomed to comparing products and prices between the grocery channel and pharmacies. Lithuania has a very well-developed system of parcel terminals across the country to facilitate online deliveries.
Innovation focuses on creating underwear styles
Innovation in the category will focus on creating products that mimic underwear. Tena is launching new products such as Tena Men adult incontinence products which look like regular underwear, from the shape through to the colour.
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Overview:
Understand the latest market trends and future growth opportunities for the Retail Adult Incontinence industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Retail Adult Incontinence industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Retail Adult Incontinence in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Retail Adult Incontinence in Lithuania?
- Which are the leading brands in Retail Adult Incontinence in Lithuania?
- How are products distributed in Retail Adult Incontinence in Lithuania?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Retail Adult Incontinence products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Retail Adult Incontinence in Lithuania - Category analysis
KEY DATA FINDINGS
Signs of stabilisation following rapid expansion of Rx supply
Essity AB holds its strong lead
Pharmacies garner three-quarters of value sales
Muted growth amid pressure from Rx products
E-commerce sales are well developed
Innovation focuses on creating underwear styles
Tissue and Hygiene in Lithuania - Industry Overview
Tissue and hygiene in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for tissue and hygiene?
DISCLAIMER
The following categories and subcategories are included:
Retail Adult Incontinence
- Retail Light Adult Incontinence
- Retail Moderate/Heavy Adult Incontinence
Retail Adult Incontinence
Includes a variety of protective products for different levels of bladder or bowl adult incontinence. Products with different levels of absorbency are covered, including pads, pants/protective underwear, briefs, undergarments and pant/pad systems.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Retail Adult Incontinence research and analysis database.
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